Why AI Isn’t Fixing Agency Margins (And What Actually Will)

Emily Hatton

Published on: 13/03/2026

If AI is making agencies more efficient, why are margins still so tight? The real problem isn’t pricing or tools — it’s operating model design. This article explores why AI often fails to improve profitability and what agencies need to fix first.

Shadow AI in Agencies — the risk most leadership teams haven’t noticed yet

Emily Hatton

Published on: 13/03/2026

Most agencies already have Shadow AI happening inside their teams. Designers, strategists and account managers are using AI tools daily — often without leadership oversight. Here’s why agencies need to address it now.

The 30-Minute AI Check Every Agency Founder Should Do

Emily Hatton

Published on: 30/01/2026

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